Planned Parenthood - Site

Working Within an Established Design

Challenge

I entered the Planned Parenthood website redesign project as a template designer, working inside a look and feel that had been established by my design director during a previous project phase. I was given the comp seen to the right, as well as a few others, and used those as my visual guide and jumping off point.

Highlights

• Working within a predetermined design to further define and solidify its identity rules and system;
• Maintaining visual clarity and simplicity without allowing the site to become boring.