Starwood Hotels & Resorts

Starwood Hotels & Resorts 1

Contest Promotion: Landing Page

Challenge

As the main landing page for a travel essay contest put on by Le Méridien, this design had to appeal to audience that is well-traveled, artistic, and appreciative of cultural experiences beyond tourism.

Highlights

  • Photomontage conveys a variety of Parisian experiences, while avoiding the truly cliche (after all, you have to have at least a little Eiffel Tower);
  • Simplicity in design allows users to quickly find the challenge, the call to action, and the reward;
  • Design showcases both the contest and the reward hotel, working to promote both.
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